Don't Operate In The Dark - Plug In To Your Market NOW

Have you ever tried to plug in a lamp in the dark? You grab the plug and then thrust your hand towards the wall. Maybe you find the socket but by then you have scraped away a strip of wallpaper and you are getting increasingly anxious as you try to fit the three pins of the plug into the three holes that you know are there. Darkness ensures that the orientation of the plug is pure guesswork. You know it should all fit but somehow it does not.

This is not unlike the approach taken by many small businesses to the markets that they operate in. They have great products or services which they just KNOW will be bought by people. Somehow business just has not been booming - why?

The marketplace is huge so you need to focus quite a bit. What area of the market should you be aiming at, how do you identify it, what resources do you need to exploit it? If you can identify this niche clearly (think of being able to use a torch in the lamp example above), and you have the right product or service (think compatible plug and socket) then you are almost there. You still might need some help in actually delivering but the guesswork has gone and you can actually focus on making money.